Variant 1: Uses the body font, but adjusts sizing of the words to create visual emphasis.
Variant 2: Visually differentiates the logo from the rest of the site using a new font.
Variant 3: Balanced version with all-caps.
Variant 4: Adds some font variation.
Variant 4.1
Variant 5: Similar to variant 1 with Copperplate web font.
Variant 6: Mixing the two fonts.